About Us

By Zoya is a New York-based fashion brand founded by designer and artist Zoya Garg.

What started with hand-drawn illustrations has grown into a collection of clothing inspired by the people, places, and stories that make life feel exciting. Every piece begins with you, the Z girl. She's busy, creative, ambitious, and always saying yes. She's meeting friends for dinner, catching a flight, starting a new project, discovering a new neighborhood, or making something of her own. The clothes are designed to move through all of it with her.

At By Zoya, we believe clothes come alive when they're lived in. A dress hanging on a rack is only part of the story. The real magic happens when it becomes your favorite thing to wear on a trip, to a first date, to a celebration, or on an ordinary Tuesday that somehow becomes unforgettable.

Our collections are built around that idea of longevity. Rather than designing for a single moment, we create pieces meant to be worn repeatedly, styled differently, and loved for years. Many of our prints begin as original hand-drawn artwork, while our silhouettes are developed with versatility and ease in mind.

We also believe thoughtful design extends beyond the garment itself. To reduce unnecessary transportation and support local manufacturing communities, we source our materials within 35 kilometers of where our garments are produced in Portugal. Keeping our supply chain tight allows us to be more intentional about how our pieces are made and maintain a hands-on relationship with the people who help bring them to life.

Sustainability, to us, starts with making things worth keeping. We believe in buying less and loving more. We believe your favorite clothes should gather memories, not dust. As an independent brand, we focus on creating unique pieces that become part of your story. 

Community has always been at the heart of By Zoya. Our pieces are named after friends. Our campaigns are often shot with people we love. The women who wear our clothes—from artists and writers to musicians, founders, and you—continue to shape what the brand becomes.

By Zoya is ultimately a celebration of creativity, connection, and a life well lived.

Thank you for being part of the story.

Love,

Zoya